Why I Blog
The other day a client called to arrange an interview to possibly hire me to represent her in her divorce.
How did she find out about me? From my blog.
In her words, she said she knew through reading my blog that I was the kind of attorney she wants.
This is why I blog, and especially in the way that I do it. I don’t offer rigid, distant legal advice to show my knowledge and expertise. I weave that in, writing in a personal voice, to connect with others and show the human side of what I do.
My approach is different from other legal blogs on purpose – because I am a different kind of attorney. I look at the human side of what I do.
According to a 2012 MIT Sloan Management Review study on the human side of business, so much of business comes down to people. There is a course at the University of Florida Law School on the human side of lawyering – because lawyers are people, clients are people and legal processes influence and affect human life.
This seems basic but it is often forgotten as we plug away at our jobs. We have spent the last century creating processes, programs and innovations that make life easier, faster and more monetarily successful.
But in the process, many have lost the human connection.
We are nothing without relationships. According to the highly influential Seth Godin, we live in a connection economy where relationships are the currency.
When you go through an emotionally turbulent human experience like divorce, you want an attorney representing you with legal expertise and skill, yes, but also with the human traits of compassion, integrity and kindness.
We can only be good at what we do when we know and incorporate our own values, beliefs and attitudes into the work that we do. That’s why I blog – and in this manner. I’m glad this potential client shared her feedback; it means that my instincts are right-on, and I’ll continue on this path.
By the way, if there’s a topic you’d like to read about, let me know!! I take requests.
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