Alisa Peskin-Shepherd, principal and founder of Transitions Legal family law firm
This month marks nine years that Transitions Legal has been in business! Happy anniversary to us!
I’m thrilled to share on this ninth anniversary, that this law firm, which focuses on divorce and family law, continues to grow and evolve and serve clients in ever-new ways under the mandate of our name: Transitions Legal.
In case you don’t know the story, I chose this name for my law firm – unconventional, I know! – because it perfectly expresses what I want to convey about family law: that it is neither good, nor bad, just a “transition” from one stage of life to the next.
In short, I never judge clients choosing to divorce.
Unfortunately, so many people do. Divorce is not necessarily bad. Sometimes it’s the only thing that can save a family. And it is the mission of my law firm – TRANSITIONS LEGAL – to aid and support good people going through a tough time.
We listen. We are constantly learning. And we shape each case according to the needs and desires of the client, and their family goals.
Every day, I am grateful but shocked by how my business has grown. When it all began, it was just me and an office manager sharing office space with other lawyers. We’ve moved twice since then, into larger and larger spaces, and the team has grown to include an associate attorney and legal assistant, too. These days, we are so robust with cases that we may need to hire another associate soon!
An anniversary is a great opportunity to reflect and review. To see how far we’ve come and where we want to go.
I’ve also grown in my leadership and in my role as an entrepreneur. Back when I was contemplating hiring an associate attorney, I was probably working more IN my business than ON it.
Now, I’m ready to bring in clients and trust my team to guide them through their cases. I am still learning how to run a business, of course. Anybody who thinks they’ll start their own business and know everything right away is fooling themselves.
Alisa Peskin-Shepherd and Lynne Golodner have worked on the marketing and branding of this firm for nearly a decade, carving out a niche in the family law industry!
There’s a constant learning curve. Things change. Employees come and go. You must be flexible. You must constantly engage in professional development. You must be open to learning and changing.
This rapid growth is challenging, yes, but it’s a great problem to have! And believe me, I’m not ready to stop growing. As long as we can serve our clients with the highest level of satisfaction and expertise, we will keep going.
Thank you for making the past nine years a fantastic experience. Here’s to many more successful years ahead!!